| Title | The Big Win-Win |
| Agency | VCCP |
| Campaign | The Big Win-Win |
| Advertiser | Mondelez International |
| Brand | Cadbury |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Chocolate |
| Story | Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign 'The Big Win Win' for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides consumers with the chance to support local shops by purchasing their favourite Cadbury chocolate bars, whilst also giving them the opportunity to win cash prizes for themselves and nominate a local shop to receive an equal amount. Additionally, in celebration of Cadbury's 200th anniversary, the prize pool has been boosted to £200k. The campaign continues to bring focus back to the core range of single Cadbury chocolate bars often picked up in local shops. As well as highlighting the generous mechanic of ‘winning together’ and amplifying human connection. |
| Media Type | Television |
| Length |